Brand specialist Tomás Caetano will come to be the Executive Director Global Brand & Promoting this month. In this position, he will assist the Borgward advertising team headed by Tom Anliker. Caetano has a degree in enterprise administration and comprehensive encounter in the international promoting company. In current years he has managed a number of successful projects, which includes the worldwide brand relaunch of a Swedish automaker. Caetano has carried out prosperous product and brand communication activities for German and Japanese car makers, and he will also be in a position to draw on his numerous years of encounter in management positions at leading Latitude Run European marketing agencies.
Caetano considers Borgward’s prospects on the European market place to be particularly promising and appealing. “I’m fascinated by this special chance to firmly reestablish a time-honored but unknown brand in the European automotive sector,” he says. “Because there’s no blueprint for this project, we will leave the beaten path and use fresh creative ideas to showcase the Borgward brand in line with its standard DNA as an innovative and visionary premium manufacturer.”
Tomas Caetano, Executive Director International Brand & Marketing (PRNewsFoto/Borgward Group AG)