Serum, a information-driven healthcare advertising agency, has named Robert Grammatica to lead the agency as executive vice president, managing director.
Grammatica brings a deep background devoted to building and developing new healthcare advertising and marketing capabilities, driving transformational thinking and leading teams to a track record of good results.
Prior to joining Serum, Grammatica held dual roles at RAPP Worldwide as worldwide chief healthcare officer and managing director of the flagship New York workplace. Under his leadership, healthcare became a single of the largest verticals in their worldwide network. He previously built miron coffee table prosperous multichannel healthcare promoting practices at Y&R Marketing, Wunderman NY and Chapman Direct Advertising. His practical experience spans well Canora Grey being insurance coverage, biotech, pharmaceuticals, health-related devices, care coordination and customer healthcare.
“We’re thrilled to have Robert join us Canora Grey to lead the Serum agency,” stated Spyro Kourtis, CEO of HackerAgency. “Robert’s deep experience in the healthcare space and his passion for innovation and ability to build holistic customer stories make him the natural decision to lead the business.” Grammatica is replacing Tom Reid, former VP, Serum, who is remaining with the agency in a strategic advisory function.
More than the years, Grammatica’s teams have pioneered new digital advertising and consumer engagement models for clients such as Pfizer, Humana, Merck, GSK, Johnson&Johnson and Gilead, among other people. Notable sector firsts contain the first social media effort and the 1st direct-to-consumer ecommerce sales in the pharmaceutical category.
Most not too long ago, Grammatica launched My Elder Advocate, the 1st eldercare advocacy and care navigation franchise miron coffee table operation in the U.S. Under his leadership, My Elder Advocate partnered with hospitals and best geriatric care miron coffee table practices to improve patient outcomes and decrease hospital readmissions.
“The whole healthcare category is altering swiftly, with much more information, greater precision and superior patient outcomes at the core,” mentioned Grammatica. “Serum has all of the needed components to play a key function in this new planet.”